Mackerel Sales Hit Brakes as Waitrose Cracks Down on Sustainably-Sourced Seafood

After weeks of deliberation with suppliers and industry partners, Waitrose has announced its decision to suspend sales of mackerel altogether, citing concerns over the practice of overfishing in the North Atlantic. The move is a significant blow to the supermarket chain’s seafood offerings, but one that it believes is necessary to ensure the long-term sustainability of this valuable fish species. According to waitrose, the decision was prompted by an alarming assessment of mackerel stocks and the impact of fishing practices on the delicate ecosystem of the North Atlantic. “We are committed to sourcing our seafood from suppliers who share our values and our passion for sustainable food,” said a Waitrose spokesperson. “Unfortunately, we have found that some of our current mackerel suppliers are not meeting these standards.” The company will begin phasing out its existing stock of frozen and chilled mackerel on April 29, with fresh stocks to be removed from shelves by the end of June. While this decision may cause inconvenience for some customers, it is seen as a positive step towards protecting one of the UK’s most iconic and ecologically important fish species. “The oceans are facing unprecedented pressure,” said Jane Thompson, Oceans Programme Manager at the World Wildlife Fund. “The mackerel population decline highlights the urgent need for action to protect these vital ecosystems.” Waitrose has long been committed to sourcing seafood from suppliers who adhere to strict sustainability standards, and this decision is just one example of its ongoing efforts to prioritize the health of our oceans. As shoppers look to alternative options, Waitrose has promised to work closely with suppliers to identify more sustainable alternatives that meet the company’s high standards.