AI Shopping Wars: Google's Gemini Beats ChatGPT in Retail Sales Push

Google has forged a new partnership with Gap Inc to empower its Gemini AI assistant to make purchases on behalf of users from any of its stores, including Gap, Old Navy, Banana Republic, and Athleta. This move comes as OpenAI launches an upgraded shopping interface for its popular chatbot ChatGPT. With the integration, users may receive product suggestions from one of Gap’s brands within Gemini’s conversational framework, offering a seamless checkout experience that rivals Walmart and Target’s similar services. The escalating AI-powered retail rivalry is set to revolutionize the way consumers shop online.