AI Takes Center Stage at Super Bowl LX

Super Bowl LX is set to be a showcase for the latest advancements in artificial intelligence, with several major tech companies featuring AI-generated commercials and platforms as part of their advertisements. The event will kick off on Sunday, February 8th, at 6:30PM ET/3:30PM PT and will be broadcast on NBC and Peacock. Companies such as T-Mobile, Coinbase, and Amazon have already confirmed their participation in the AI-driven advertising push. Anthropic’s Super Bowl ad has been touted as a humorous take-down of its rival, OpenAI, with the platform’s AI taking jabs at ChatGPT. Meanwhile, OpenAI itself is using its Codex platform to promote its capabilities. Other notable mentions include Amazon’s Alexa Plus ad, which features Chris Hemsworth battling an AI-powered foe, and Pixar’s preview of Hoppers, a new sci-fi animated series. The event also marks the beginning of a new era in Super Bowl advertising, with companies looking to leverage AI-generated content to connect with their audiences.