Alexa Gets More Personalities

Amazon is introducing three new “personality style” presets for Alexa Plus users in the US, allowing them to customize the AI-powered voice assistant’s tone and behavior to suit their preferences. The presets, dubbed Brief, Cheerful, and Chilled, enable users to adjust Alexa’s responses from concise and direct to more upbeat and friendly or relaxed and laid-back. This new feature aims to provide customers with greater control over their interactions with Alexa, catering to diverse communication styles and preferences.