Alexa Plus Launches Nationwide and Offers Free Tier Option

Amazon has made its generative AI-powered digital assistant, Alexa Plus, available to all Prime members nationwide, allowing users to access the enhanced assistant on any Alexa-enabled device, through the Alexa mobile app, or at Alexa.com. The rollout comes after a year-long Early Access program that saw tens of millions of users gradually gain access to the smart assistant’s new features. According to Daniel Rausch, vice president of Alexa and Echo, the expansion marks a significant milestone in the assistant’s adoption. For non-Prime members, Amazon has introduced a new free tier on its website and mobile app, providing limited access to Alexa Plus without the need for an additional subscription. Alternatively, users can opt for a $20 monthly fee for unlimited use of the premium assistant.