Amazon Once Asked Nintendo to Break the Law Amid Price War with Retailers
The dispute began in the early 2000s as Amazon aggressively expanded beyond books to undercut competitors on prices. Former Nintendo of America President Reggie Fils-Aimé revealed that Amazon sought preferential treatment, which would have harmed its relationships with other retailers and potentially broken the law. The decision led to Nintendo consoles becoming largely unavailable on the site for a long time.