Amazon Rolls Out Upgraded Alexa Plus for Prime Members

A recent update to Amazon’s Prime membership has seen users automatically upgraded to Alexa Plus, a revamped voice assistant powered by large language models (LLMs), without opting-in for the feature. The upgrade, which appears to be rolled out across multiple devices and regions, allows users to access enhanced features and capabilities, including improved conversational intelligence and more advanced smart home control. Amazon has provided instructions on how to revert back to the original Alexa by saying “Alexa, exit Alexa+”. This suggests that users can easily opt-out of the upgraded service if they are not satisfied with its performance. The move marks a significant step in Amazon’s efforts to modernize its voice assistant and compete more effectively with rival AI-powered services like Google Gemini.