Amazon's Price History Feature Now Shows 12-Month Trends

Amazon has expanded its built-in AI-powered price tracking feature, allowing users to view historical price changes for products over the past year in the Amazon app or by asking Rufus, the company’s virtual assistant. This update comes ahead of Prime Day, a retail event that some critics have accused Amazon of artificially inflating prices for competing retailers. The California Attorney General has filed a lawsuit against Amazon, alleging the company engages in price fixing and strong-arm tactics to influence vendor pricing before its sales events.