Apple Acquires Talent from Photography Industry Leaders

Sebastiaan de With, co-founder of Lux and creator of popular photography apps such as Halide, Kino, and Orion, has joined Apple’s design team as announced by his own social media post. The move signals a significant expansion of Apple’s camera technology expertise, with de With having spent years researching and analyzing the capabilities of various smartphone cameras, including Apple’s own models. His arrival is expected to bring enhanced insights into the development of future iPhone camera systems.