Brands Bring Ads to AI Chatbot in Major Retail Push

Several companies have announced plans to show ads inside OpenAI’s chatbot, including major retailers like Target and automakers like Ford and Mazda, as part of a pilot advertising program that marks a new revenue stream for the AI chatbot provider. The ads will be displayed to free users or those on the $8 monthly Go plan, with clear labels indicating their presence and no impact on ChatGPT’s responses.