ChatGPT to Feature Targeted Ads Starting Today

OpenAI will test targeted advertisements in its popular chatbot, ChatGPT, as part of a long-term strategy to monetize its platform without disrupting user experience. According to reports, ads will be clearly labeled and presented in a separate area beneath the chat interface, allowing users to opt-out if desired. The move is part of OpenAI’s broader plan to generate significant revenue through advertising, with a source close to the situation stating that the company expects this segment to contribute less than half of its total revenue over time. This approach differs from Anthropic, another AI developer, which has chosen not to display ads on its own chatbot, Claude. As part of its marketing efforts, OpenAI will begin showing targeted ads to logged-in users who engage with ChatGPT, in an effort to promote its platform and services without compromising the user experience. With this move, OpenAI is taking a strategic approach to balancing revenue generation with user satisfaction.