Disney To Unify Short-Form Content with Vertical Video on Disney Plus

Disney is set to introduce vertical video on its popular streaming service, Disney Plus, later this year. According to Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, the feature will allow users to access a range of short-form content in one unified app. This move aims to cater to the growing demand for vertical video, which has become increasingly popular on social media platforms. The new feature is expected to include original short-form programming, repurposed social clips, and refashioned scenes from longer-form titles, providing users with a seamless viewing experience across different formats. The introduction of vertical video on Disney Plus is part of the company’s ongoing efforts to enhance its streaming service and cater to evolving viewer preferences. With this update, Disney aims to make its app more engaging and user-friendly, while also expanding its content offerings to meet changing audience habits.