EFF Abandons X Amid Decrease in Viewability

The Electronic Frontier Foundation (EFF), a prominent digital privacy nonprofit, has announced that it will no longer be active on the platform X. Citing a significant decline in views over several years, the organization’s social media and video manager Kenyatta Thomas revealed that their monthly impressions had plummeted from 50-100 million to just 13 million in 2022. This drastic decrease is attributed to the shift in user behavior and engagement on the platform. As Thomas aptly put it, “an X post today receives less than 3% of the views a single tweet delivered seven years ago.” The EFF’s departure from X serves as a stark reminder of the challenges faced by content creators and organizations in maintaining an active presence on platforms with rapidly changing user dynamics. The organization’s decision to disengage from X marks a significant shift in their online strategy, as they seek to optimize their digital footprint for maximum impact. With this move, the EFF is poised to explore alternative platforms that better align with their mission and values.