EFF Abandons X Amid Steep Decline in Viewership

The Electronic Frontier Foundation is terminating its social media presence on X due to a significant decrease in engagement over the past few years. A decline in viewership has forced the digital privacy non-profit to reevaluate its online strategy, with the organization’s former social media and video manager Kenyatta Thomas citing a drastic shift in platform visibility as the primary reason for their departure. The EFF once enjoyed substantial traction on X, but its monthly view count has plummeted from 50-100 million impressions to just 13 million. The stark contrast between past and present highlights the challenges of maintaining an online presence in today’s digital landscape, where algorithm-driven platforms often prioritize sensational content over nuanced discussions.