EU Regulators Say TikTok's Infinite Scroll is Too Addictive

EU regulators have declared that TikTok’s endless stream of content may be in breach of the Digital Services Act due to its potentially “addictive design”. If the investigation confirms these findings, TikTok could face a significant fine and be required to alter its fundamental service structure to meet regulatory requirements. The European Commission is scrutinizing several features, including infinite scrolling, autoplay, notifications, and personalized recommendations, which they claim are insufficiently safeguarded against causing harm to users’ physical and mental well-being.