Google to Crack Down on Sites Using Back Button Tricks

Google announced plans to crack down on websites that use “trickery” to prevent users from navigating away using the back button, starting from June. The move aims to protect users from being trapped or misled by such tactics. According to Google, these types of sites often employ manipulative methods to keep users engaged, but ultimately lead to a poor experience for the user. By punishing such sites, Google hopes to promote better user behavior and online integrity. Google’s new policy will affect websites that use various back button manipulation techniques, including hiding or preventing access to the back button, blocking navigation to other pages, or using redirects to keep users on specific content. These tactics are designed to keep users engaged but can be deceptive and misleading. Starting from June, Google will begin to flag such sites as “tricky” in search results, which may lead to a decrease in traffic for these websites. Additionally, some platforms may also restrict the ability of such sites to monetize their content through advertising. The move is seen as a significant step by Google to promote user transparency and trust online. By taking action against manipulative tactics, the company aims to create a more level playing field for all websites and protect users from being misled or trapped.