Google to Grant Publishers Control Over AI Search Features

In a landmark ruling, the UK’s Competition and Markets Authority has given online publishers greater control over their content appearing in Google’s artificial intelligence search features. The new conduct rule requires Google to provide website owners with the ability to opt out of AI-powered features such as AI Overviews and prevent their content from being used to fine-tune Google’s AI models. This move is seen as a major victory for publishers, who will now have greater agency over how their content is utilized in search results. As a result, publishers will be able to negotiate more effectively with Google, potentially leading to improved terms and conditions for online content creators.