GoPro's New Mission Cameras Priced Beyond Weekend Athletes

GoPro is launching its new Mission 1 and Mission 1 Pro cameras, targeting professional filmmakers with a hefty price tag of $599.99 for the base model and $699.99 for the premium version. While this may seem steep for weekend warriors, those who subscribe to GoPro’s ecosystem will receive a discounted rate of $499.99 each. The Mission 1 and Mission 1 Pro cameras offer advanced features and interchangeable mounts, including a Micro Four Thirds (MFT) lens system that will appeal to professional filmmakers. However, the high price point may deter casual users who simply want to capture video or photos on their daily adventures. GoPro is currently taking pre-orders for the Mission 1 and Mission 1 Pro cameras, with a free Point-and-Shoot Grip accessory included while supplies last. The premium version of the camera, which features an interchangeable mount, will be available later in Q3 at a slightly lower price point of $699.99 for subscribers or $599.99 without the discount.