Instagram Cracks Down on Unoriginal Content

Meta’s algorithm shift aims to curb the proliferation of copied and low-effort content on Instagram by limiting its reach in recommended feeds, such as Reels and Explore tabs, for accounts deemed “unoriginal”. This move is part of a broader effort by Meta to promote high-quality content and reduce the spread of copycat material. In 2024, the company announced incremental changes to its moderation policies, targeting spammy behavior and repetitive sharing of similar clips. Facebook users with unoriginal accounts may also face the risk of losing monetization privileges, further aiming to incentivize unique and engaging content.