It feels like AI slop, wrote one user on social media. Where's the craftsmanship? Where's the attention to detail?

Others pointed out that the use of AI-generated images was at odds with Gucci’s reputation for luxury and exclusivity, which has been built up over decades of creating high-end fashion products. “I just don’t get it,” wrote another user. “Gucci is all about being high-end and exclusive. Why would they resort to using AI-generated images?” The backlash against Gucci’s use of AI-generated images was swift and decisive, with many users calling for a boycott of the brand until the company adopts more traditional methods of advertising. Despite the criticism, it remains to be seen whether Gucci will heed the call from its critics or continue to push the boundaries of what is possible with digital technology.