L'Oréal's latest flat iron uses infrared light to make hairstyling much faster

At CES 2026, L’Oréal unveiled its Light Straight, a revolutionary new tool that leverages advanced technology to transform the hairstyling experience. Building on the innovations introduced in the AirLight Pro hair dryer, which debuted at CES 2024, the Light Straight employs infrared light to significantly reduce heat requirements and streamline styling processes. The device’s maximum temperature is capped at 320 degrees Fahrenheit, allowing for a more efficient and gentler approach to achieving salon-quality results. With its cutting-edge design and user-friendly interface, the Light Straight promises to redefine the world of hairstyling, making it faster, easier, and more convenient than ever before.