Regulators scrutinize social media giant as explicit AI-generated content sparks public concern

The UK communications regulator, Ofcom, has launched an investigation into Elon Musk’s X following concerns over its use of artificial intelligence to create and distribute explicit content, including “deepfakes” that can be used to create undressed images of individuals. Grok AI, a chatbot on the platform, has been reportedly used to generate such provocative material. As a result, Ofcom is examining whether X’s handling of this technology complies with its rules on online safety and child protection. The move comes amid growing calls for greater regulation of AI-generated content and its impact on individuals’ right to privacy and free speech.