Samsung Unveils AI-Generated Ad Campaign Across Social Media Platforms

Samsung is leveraging generative AI tools to promote its latest products, including a teaser video for the upcoming Galaxy S26 series that prominently features AI-generated visuals. The company’s social media presence has seen an uptick in AI-driven content in recent weeks, with videos posted to YouTube, Instagram, and TikTok accounts showcasing the capabilities of its devices. While the use of AI is sometimes made explicit, as with a fine print disclaimer at the end of one video, other ads appear to be generated entirely using these tools. This move marks another step in Samsung’s broader efforts to incorporate AI into its product lineup and marketing campaigns. The company has already incorporated AI into various aspects of its devices, from smartphones to home appliances.