Samsung's Ballie Robot Disappearance Suggests It May Be Shunned by Consumer Market

Samsung’s spherical Ballie robot may be shelved after its retail launch was met with limited consumer interest and a lack of updates in recent years. The smart home robot has made an appearance at CES almost every year since its announcement, but was noticeably absent from the 2023 event. According to Samsung, Ballie is an “active innovation platform” that continues to shape the company’s design approach for spatially aware experiences, such as smart home intelligence and ambient AI. However, despite this claim, there is no indication of any ongoing development or production of the robot. The lack of updates on Ballie has led some to speculate that it may have been discontinued, with its disappearance from CES 2023 being a clear indicator of its uncertain future. With Samsung focusing on other smart home initiatives, such as its partnership with Amazon for smart displays and its own line of smart TVs, the question remains whether Ballie will ever see the light of day.