Smart TV Streaming Evolves to Avoid Ads

Streaming services are exploring a new way to monetize their content: relying on smart TVs for ad targeting, rather than relying solely on user input or subscription models. Bright Data has partnered with Samsung and LG to offer publishers an alternative approach that involves web data aggregation, allowing streaming apps to analyze viewer behavior and deliver targeted ads without disrupting the viewing experience. This shift is driven by a growing demand for high-quality streaming services without excessive commercial intrusions.