Sony to Sell TV Business for $473 Million

Sony Corporation has signed a non-binding agreement with Chinese electronics company TCL to spin off its TV business into a new joint venture called Bravia Inc. As part of the deal, TCL will acquire a 51% stake in the new entity for approximately 75.4 billion yen, while Sony will retain the remaining 49% stake. Bravia Inc., which is set to begin operations in April 2027, will be headquartered at Sony’s Osaki office in Tokyo and will oversee the development and sales of TVs that feature both Sony branding and TCL’s advanced display technology. The company aims to leverage TCL’s global scale advantages, industrial footprint, and cost efficiency expertise while maintaining its focus on delivering high-quality entertainment experiences to consumers worldwide. The joint venture is expected to bring significant benefits to both parties, with Sony gaining a financial boost from the sale of its TV business and TCL expanding its presence in the global market. The partnership also underscores the growing trend of consolidation in the electronics industry, as companies seek to strengthen their competitive positions by acquiring or partnering with other businesses that can help them improve their product offerings and reduce costs.