Tetris Turns Magazine into Immersive Gaming Experience

A new twist on traditional magazines has emerged in the form of a playable gaming magazine. A collaboration between The Tetris Company and Red Bull has resulted in a 180-page edition of Red Bulletin’s lifestyle magazine that doubles as an immersive gaming experience. The interactive publication features a unique gameplay mechanic that allows readers to play a version of Tetris using their fingers to manipulate pieces on the screen, similar to a digital touchscreen game. As players progress through levels, they can unlock special content, such as behind-the-scenes stories from Red Bull’s 2022 gaming tournament and exclusive interviews with top gamers. The magazine also includes augmented reality (AR) features that bring Tetris to life in a new way. Using an AR-powered app, readers can scan select pages and see the game pieces come to life, allowing them to interact with the puzzle as if they were playing on a digital console. The playable gaming magazine is available now at newsstands worldwide, marking a bold experiment in merging traditional publishing with cutting-edge interactive technology.