Vertical Video Coming to Disney Plus Later This Year

Disney is set to introduce vertical video on its popular streaming service, Disney Plus, as part of a broader effort to personalize content and drive user engagement. According to the company’s goal outlined during a recent advertising showcase, vertical video will be used across various categories and content types to create a dynamic feed that appeals to users. This move is expected to expand beyond entertainment and news to become a daily destination for Disney+ subscribers. The addition of vertical video on the platform is seen as an opportunity to attract new users and increase user retention. As part of this initiative, Disney plans to feature original short-form programming, repurposed social clips, and reimagined content from existing titles in its vertical video feed. By leveraging vertical video, the company aims to create a more immersive viewing experience that sets it apart from competing streaming services.