Vivo X300 Ultra's Cameras Outshine Design with Exceptional Telephoto Capabilities

A few months ago, I wrote that the telephoto camera is the only lens that matters any more, especially in Ultra-class flagships. As phones improved, cameras became a key differentiator for manufacturers. With advancements in camera technology, telephoto lenses have become increasingly important. Vivo’s X300 Ultra deviates from this trend by focusing on its 35mm main camera, a significant upgrade unique among its peers. The company has invested heavily in enhancing the primary sensor, which now boasts impressive low-light performance and improved dynamic range. While the telephoto lens is still present, it plays a more supporting role rather than being the sole focus of attention. Vivo’s decision to prioritize the main camera over the telephoto lens may be seen as an unusual move given the current market trend. However, the X300 Ultra’s exceptional image quality has paid off, making it a standout in the competition. The phone’s camera capabilities are only one aspect of its overall design, which is often criticized for being dull and uninspired. Nevertheless, Vivo’s emphasis on camera performance demonstrates its commitment to delivering high-quality results, even if that means deviating from the norm.