YouTube Premium pricing increases in US

A price hike is underway for YouTube Premium in the United States, with standard individual accounts rising by $2 and family plans by up to $4. The Individual plan, which previously cost $13.99 per month, now costs $15.99, while the Family plan, previously $22.99, has increased to $26.99. A lower-cost Premium Lite option, which removes most ads but does not include YouTube Music, is also now priced at $8.99 monthly, up from $7.99. The price change applies to new accounts and existing customers alike, with notifications being sent out to affected users via their in-app messages.