Iranians stock up on traditional goods ahead of Persian New Year celebrations
March 19, 2026 • Al Jazeera
Iranian shoppers prepare for Nowruz celebrations amidst ongoing tensions.
Shoppers in Iran are stocking up on traditional items ahead of the upcoming Persian New Year, Nowruz. The holiday marks the beginning of spring and is typically celebrated with family gatherings, feasting, and gift-giving.
Despite concerns about potential security threats from the United States and Israel, many Iranians are going about their daily lives as usual. Some have taken precautions to ensure their safety, while others appear to be ignoring the warnings.
In preparation for Nowruz, which falls on March 20th, shoppers are purchasing traditional items such as sabzeh (wheat sprouts), senjed (dried fruit), and samanu (sweet paste). These ingredients are often used in traditional Nowruz dishes and decorations.
The Iranian government has issued warnings about potential security threats from the United States and Israel, but so far, there have been no reported attacks. The country’s military is on high alert, with troops deployed along its borders.
As Iranians prepare to celebrate Nowruz, many are focused on the holiday’s cultural significance rather than the ongoing tensions. The holiday is a time for family reunions, gift-giving, and traditional activities such as haft-seen (a table setting featuring symbolic items).
The celebrations will take place across Iran, with many people gathering in public spaces to mark the occasion. Despite the threats of violence, many Iranians are determined to celebrate Nowruz as usual.
Source: Al Jazeera